Accountability is priority #1 – we are 100% accessible and accountable for our work and projects. Our clients are partners…our existing customers drive almost all of our new business by way of referrals.
About jim huchingson
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We have experience with large companies, complex enterprise software applications and SaaS solutions targeting the SMB market. The Baxley Group strives to develop strong partnerships with our customers as we not only drive leads but also close transactions and become a strategic revenue generating extension of their sales force.
On Shore, Off Shore – India and Virtual (through out the United States).
We have LDRs that can fit any project, budget or objective by having resources strategically located throughout North America, our regional office in Ogden, UT or in our off shore partner facility in India. We have the experience to match the right horsepower and knowledge to each step of the process combining for a repeatable and scalable solution. While we run full scale integrated programs consisting of direct marketing and teleservices, we also understand the needs, timelines, and budgets of our customers will dictate what programs are prioritized and executed. We deliver the programs that work for our customers.
We pride ourselves on using the latest and best technology components to make our team effective – keeping things simple, repeatable and streamlined. Reporting and good data structure at the start of all campaigns is essential and enables a solid platform from which to scale from.
We create and foster the right environment for our Business Development Reps to be successful. We have on site and virtual BDRs who have made a lifestyle decision to work from home or in the office — this is not a traditional call center environment.
We have the most experienced, professional and accountable team in the industry.
Accurate contact data is the lifeblood of successful sales, marketing, and recruiting efforts. But many companies populate their CRM database with inaccurate, incomplete information from major corporate data providers.
Many data providers supply only the C-level and VP-level titles that are widely available on corporate websites. Through our partnership with Merit Direct we can provide access to the OmniChannelBASE surfacing the hard to find Director and Manager level titles. These contacts often control budgets and play a key role in the purchasing process—allowing your sales reps to have productive conversations earlier in the sales cycle. Organizations in every industry need a reliable, affordable, easy-to-use solution that provides accurate contact data 24/7.
OmniChannelBASE is an innovative new multi-channel database from the leader in database marketing—MeritDirect. It brings together robust and responsive market-leading data from prestigious publishers, catalogers, online merchants and other leading direct marketers in one marketer-friendly database. The database offers marketers an enormous reach covering all areas of business—while maintaining rich data selects that allow you to target your audience.With The Baxley Group and MeritDirect you can:
- Empower your teams to find and directly contact specific titles at virtually any company.
- Provide your employees with complete information for every contact.
- Allow your employees to share contact data across your team.
- Integrate contact data with any major CRM system.
The Baxley Group appreciates the value of information, especially in the form of customer and prospect databases. Nothing will burn a hole in your bottom line quicker than conducting marketing campaigns with bad, out-of-date contact data. Each year, your sales and marketing database will become 30% outdated. With your sales and telebusiness reps making thousands of calls each year, this could mean that up to 20 calling weeks are wasted attempting contacts that no longer exist. The Baxley Group will successfully update and enhance your existing prospect or customer lists by obtaining correct contact information, updated addresses, name spellings, titles and email addresses. As a result, your database is updated with names of the current decision makers and old information is cleared out. The Baxley Group can build upon, modify and augment your existing database, including:
- Cleaning existing data
- Custom appending value-added data
- Removing/updating bad lead data
- Merging/purging multiple databases
- Mapping subsidiaries, business divisions and multiple locations to the proper Parent Accounts
- Salesforce.com consulting services and integration.
List Building: The Baxley Group can provide names of those key titles that fall under the radar screen of your competition: The “Director of Customer Self Service” who is the key influencer behind a $1-million CRM initiative and the “Director of Internet Strategy” who has the CFO’s ear on the final purchase decision for an e-commerce platform. These are the “entrenched” contacts that are highly valuable but rarely identified for you. Our lists are always based off of primary research and are yours to keep, for use in multiple marketing campaigns over several years. Armed with accurate and up to date contact information you’ll have a variety of media through which you can reach your audience. We never source contacts based on title only, we always navigate an organization based on your requirements and the prospects role, responsibility and function.
Account Profiling: Through our unique combination of technology, enterprise software sales experience and our business analyst team in India we are able to effectively aggregate, organize and rank information relative to your solution and prospects.
Actionable information is paramount for all lead generation programs and efforts, the foundation from which all prospects grow. Outbound calling isn’t traditionally effective because sales reps (inside and field) don’t have the right information at their fingertips to be successful. Empowering reps with the right information will not only generate more successful calls, but also helps increase the volume of calls and time spent “pitching” to appropriate and important prospects. Too much time is wasted trying to figure out who to call and what to say-simply calling the main switchboard isn’t effective. Prospects aren’t concerned specifically about what your technology does or how it works, they’re really interested in how it will add value to their organization.
Our clients provide us with a list of top accounts requiring detailed strategic account profiling. The resulting profiling data includes detailed account intelligence such as contact information, reporting structure, decision making process, business applications, business drivers, case studies, names of administrators, and the best times to reach key contacts.
We use our integrated full service marketing programs to augment our telemarketing and telesales campaigns. We design implement, and manage field marketing campaigns, whether they be webinars, direct mail or email -all relevant customer touch points. From creative design and messaging to the execution and follow up and or recruitment The Baxley Group ensures the maximization of your responses.